[PDF] Unlimited ✓ The Buying Brain: Secrets for Selling to the Subconscious Mind : by A.K. Pradeep

  • Title: The Buying Brain: Secrets for Selling to the Subconscious Mind
  • Author: A.K. Pradeep
  • ISBN: 9780470601778
  • Page: 302
  • Format: Hardcover

  • [PDF] Unlimited ✓ The Buying Brain: Secrets for Selling to the Subconscious Mind : by A.K. Pradeep - The Buying Brain: Secrets for Selling to the Subconscious Mind, The Buying Brain Secrets for Selling to the Subconscious Mind If You Understand Brain Basics You ll Sell More As much as % of our decisions are made by the subconscious mind As a result the world s largest and most sophisticated companies are applying the la
    A.K. Pradeep
    Dr Pradeep founded NeuroFocus in 2005 Now the company ranks as the world leader in the fast growing neuromarketing research field, with numerous patents for its advanced technologies and a blue chip client list representing Fortune 100 companies in dozens of categories.The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.His new book The Buying Brain Secrets to Selling to the Subconscious Mind was published in 2010.Dr Pradeep holds a Ph.D in engineering from the University of California at Berkeley.


    I m really not sure how to parse this book.If Pradeep is right, then he s working in an interesting field at the intersection of traditional marketing and neuroscience, aptly named neuromarketing The idea is that by measuring brain activity during decision making, say deciding to buy a car or a new product on the shelf, we can establish with some certainty what advertising and marketing methods are most effective The problem I had with this book is the same problem I share with the larger sweep [...]

    I saw Dr Pradeep speak at SXSW and he was the smartest speaker I heard His insights into how the brain processes buying impulses, advertising, and so on, were fascinating and original and consistent with my research into communications and the brain So I was thrilled to read his book now that it has come out, and I am pleased to say that it is excellent, insightful, and a very pleasant read We process something like 11 million bits of information every second Every second 40 of those bits are co [...]

    Rochdi Raïs
    this is difintely not a business book, it s a neuroscience journal

    This book has an interesting concept, but it goes about it in the wrong way Neuromarketing certainly has some interesting implications for the field of marketing however, it is not the be all and end all that the author tries to make you believe The majority of the book is basically an advertisement for his research company Although he teases some interesting points and findings, overall I was not sold.

    First part of the book dealing with the brain structure and functionality from a neuromarketing perspective is a real masterpiece with lots of solid deep insights The second part though is a pure marketing of the authors patented research and the services they provide in his company Didn t regret it though.

    Sandra Strange
    I didn t like this book because it s so very self promoting It s actually a manual, based on brain research and this author s commercial enterprise, that helps any retailer or politician sell his product using subconscious appeals The book is so very calculating and cold that I really didn t like the tone, though the basic concepts are presented clearly and seem factual.

    This was an incredibly fascinating read There is so much to take in Dr Pradeep makes you think about things in very different ways than you re used to and after a while, you can t help but see neuromarketing all around you Not only did it change the way that I think about some of my work but it changed the way that I think about my own buying behaviours.

    Un libro que explica detalladamente la forma de c mo las personas perciben su entorno a trav s de los sentidos y c mo stos se ven influenciados para la compra de productos ALTAMENTE RECOMENDADO

    Stan Bartkus
    I m on pg 155, just finished a chapter 13 focused on how to prevent a product change disaster similar to New Coke.That puts me at chapter 14 of 18 and still discussing a chapter a week.

    Worth the read, great for knowledge of good in store experiences


    Troy Clark
    There s really good information in here, at the same time the author s infatuation with the theory of evolution presupposing that evolution is fact discredits this otherwise fine work.

    • [PDF] Unlimited ✓ The Buying Brain: Secrets for Selling to the Subconscious Mind : by A.K. Pradeep
      302 A.K. Pradeep
    The Buying Brain: Secrets for Selling to the Subconscious Mind