Best Read [Jeanne Liedtka Tim Ogilvie] ↠ Designing for Growth: A Design Thinking Tool Kit for Managers || [Mystery Book] PDF ☆


  • Title: Designing for Growth: A Design Thinking Tool Kit for Managers
  • Author: Jeanne Liedtka Tim Ogilvie
  • ISBN: 9780231158381
  • Page: 345
  • Format: Hardcover

  • Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth Liedtka and Ogilvie cover the mind set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a sJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth Liedtka and Ogilvie cover the mind set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design s exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
    Jeanne Liedtka Tim Ogilvie
    An American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.


    Commentaires:

    Aaron Bolin
    My expectations for this book were quite high -- I wanted the promised thinking tool kit for managers in a fun-to-read package as advertised in the book title.I was a little disappointed. It is a good read, and the authors did a nice job of making the book visually compelling. I was disappointed in the depth of the content though. The authors presented what I felt was a very surface-level explanation of the design process. The primary "tool" was a phased approach to design that separated creativ [...]

    Pradyot
    As a former management consultant, my dominant thinking is left-brained, linear, and very structured. However, through a 7+ year career post MBA, I found that I was weak when it came to generating creative yet business value generating ideas. I took up Prof. Liedtka's Coursera class on Design Thinking to supplement my arsenal of skills and found the design thinking approach in this book to be a great complement to my existing skill set. The book is simple to read and understand; plenty of illust [...]

    Maria
    ну наконец-то я тебя закончила, Откровение Капитана Очевидностимусолила месяц, отлынивала и перепрыгивала через страницы. отметила закладками три места в книге - и это всё, что в принципе стоило бы читать (там были пошаговые инструкции некоторых процессов). всё остальное - [...]

    Michele
    I'm reading this book for my online Design thinking class, am learning a lot from the course and forum thread discussions.

    Neda
    طراحی، اوج هنر ذهن است. ذهنی که طراحی می کند یعنی از هیچ، چیزی می سازد. و طراح کسی ست که قدرت خلق دارد و از خلق کردن، لذت می برد. تفکر طراحی، تکنیک نیست، روش هم نیست بلکه مهارت ذهنی است. ذهنی که قابلیت طراحی دارد می تواند میان پدیده ها ارتباط برقرار کند، نظم بدهد، پدیدههای جدید را [...]

    Thom Carey
    I want to like design books so badly, but I am having a hard time. This book started off strong by describing design thinking, but got really prescriptive, really fast. In retrospect, I'm having a hard time picking out novel and useful concepts differing from AGILE thinking and Lean Startup methodology.I do think there are a few concepts in this book--a few tools rather--that I may revisit.

    Jeffrey
    Read this as a supplement to the MOOC run out of Darden. The subject matter was great, and the format helped with placing the learning into action. I felt there were too many stories, and many of them unqualified, and uninteresting.

    Shrikant Navelkar
    Excellent primer for your first "dive in" in Design Thinking concepts. The book scores high because it is based on successful case studies of Design Thinking. I am sure you will be able to relate at least one of them with your problem.

    Anu George
    some good tools on how to practice design thinking. Also liked the model of Design for Growth what is, what if, what wows, what now

    Sertac
    There are very useful tools and tips for managers and designers who want to establish better relationships with managements, clients.

    Fred Zimny
    My rating4,5 on a scale 0-5.For me it was Roger Martin who outlined the importance of embedding design thinking in my role as operational manager. Up to then, it was not my league to unleash creative innovation and growth from a designers perspective. After reading this book, I also realized that as operational manager or progam/project manager I have been practicing design thinking (as outlined in this book) all along.The authors outline a new managerial approach and claim to assemble a new too [...]

    Synexe
    THE MAIN IDEA This book is a ‘one-stop’ tool kit for managers wanting to utilize design and design-thinking in their work. From visualization strategies all the way through to product launch the book provides a how-to guide and associated frameworks and tools to help managers incorporate design thinking into all stages of their business operations. INTERESTING TIDBIT “Designing for Growth” was awarded 2011 Best Business Book for Management by 800-CEO-READ. WHAT YOU REALLY NEED TO KNOW De [...]

    Dennis Deery
    This book is a good introduction to applying design thinking principles to business. While it's focused mainly on business growth, I think it can easily be applied to any facet of business. Design thinking entails a set of skills different than what most business people use on a daily basis. The authors lay out an easy-to-follow set of steps that can be applied to any business problem. The steps walk the users through soliciting ideas from a wide-ranging group of people and using those ideas as [...]

    Nicholas
    Awesome book, the authors really break down the steps of Design Thinking and emphasize the importance of starting with human needs (which is what other books miss) A lot of books talk about the value of having a 'Massive Idea' or starting by 'Thinking Big' but this book shows that it's better to start small and find a deep underlying human need to connect with and that you should observe current reality (What is) and focus on meeting genuine human needs. Which means so much.I can tell the author [...]

    Fred Rose
    While this book doesn't break any new ground, if you have any experience with design/design thinking, it is a nice book for the non-designer and especially for the corporate manager. It's really written for that audience and covers the spectrum of using design thinking from early visualization through to prototype/pilot design. It of course has its own process (all consultants do) but it makes sense and could be fit into a corporate process fairly easily. Overall a well written book and if you a [...]

    Sandra
    A great introduction to design thinking for managers or anyone a bit uncomfortable or new to the concepts of design thinking. The authors make a solid argument for design thinking vs. business thinking while being honest with its faults. The authors equip readers with 10 tools for the design process. Throughout, the authors provide real examples to illustrate the process with testimonials and quotes from people. The authors also give handy sample letters, forms, plans and agendas and plenty of t [...]

    Beth
    Originally published at BethsBookReviewsThis is certainly a book for business people, as in this was not light reading. Even with lots of sidebars, case studies and illustrations to explain the material this was still a chore to slog through. That said, if you can get through it the information is valuable and relevant to today's marketplace. The authors clearly know their topic and how to best present it to their target audience.

    Carla
    Great book! I wanted to read more about Design thinking and a more practical, how-to book. This book is aimed at managers, not at designers, so was exactly what I was looking for. I almost read it in one stretch, but will certainly come back to use one of the tools described. Most tools I knew, but this book put them all together. Highly recommended for any manager wanting to integrate design to the business.

    Liz Giel
    A great book for managers who are interested in applying the principles of design to their organization and fueling innovation. At times the chapters get long and convoluted, especially near the end, but it will serve as a good resource after the fact for anyone who hopes to bring design thinking to their organization. Solid practical advice for those new to the practice.

    Eduardo
    I must to admit I was a little skeptical about this reading due to some former readings I found too much hype and not so practical, but, this one was really very entertaining, practical and straight to the point. So, If you´re are manager and practical thinker looking for some clear introduction to the Design Thinking topic this book is for you.

    Gabriel
    Esperava mais, apesar do livro trazer ferramentas interessantes. Ela trás o design thinking muito como uma sequência de passos. Eu vejo ele mais como um processo iterativo. O curso online da autora foi mais interessante que o livro. A tradução da HSM para o português decepcionou. Talvez a versão em inglês valesse 4 estrelas.

    Olivia Gutierrez
    Easy to apply techniques and exercises. Clearly outlines the common inaccurate assumptions made in traditional business thinking. Lacks depth for those already familiar with human-centered design approaches. Would probably recommend this to someone with little to no experience or the skeptics.

    Ben Love
    I'm searching high and low for great references and there just aren't any. This comes closest so far, but it really fails to capture the emotive and human-centric qualities of Design Thinking methodologies. Perhaps more technical and formulaic than it should be.

    Erin
    Very accessible and a great way to trigger ideas.

    Sara Q
    Read about it here: dblshost/blog/2011/12/0

    Bill Hennessy
    Design is going to be bigger than TQM was in the 80s. Companies that miss the design movement will suffer. This book goes very will with Conscious Capitalism.

    Joe Murphy
    Design Thinking so closely complements Foresight that in the MBA context one is a great creative process for the other.

    George Wang
    Jennifer Janik from REAP recommended this book to me

    Mdoria
    A good guide to the business side of the design perspective

    Smaranda
    Interesting if you've never read anything on the topic before. Rather redundant otherwise.

    • Best Read [Jeanne Liedtka Tim Ogilvie] ↠ Designing for Growth: A Design Thinking Tool Kit for Managers || [Mystery Book] PDF ☆
      345 Jeanne Liedtka Tim Ogilvie
    • thumbnail Title: Best Read [Jeanne Liedtka Tim Ogilvie] ↠ Designing for Growth: A Design Thinking Tool Kit for Managers || [Mystery Book] PDF ☆
      Posted by:Jeanne Liedtka Tim Ogilvie
      Published :2019-06-13T01:27:09+00:00